Content lead

Project managing the creation, production and publication of content, at scale, is complex. There are a lot of moving parts. There are also layers of creative input that go into producing great work.

As a Content Lead, it's a game of who has the most attention to detail, whilst being flexible to creatives who thrive in gently held structure.

Some of the projects I have been engaged to manage range in the millions of downloads for podcasts, and tens of thousands of students accessing complex array of online education materials in different formats simultaneously and hundreds of internal documentation and SOP resources.

How do you set a team up to do their best work? My Content Lead approach is simple: Small—but mighty.

Small teams (with brilliant systems) can achieve impressive volume. Once the systems are in place, it takes a watchful eye to the nuances of friction creeping back in—think of friction in systems like rust on a super yacht—let it go a week and it will take month to wrangle back under control.

The day-to-day responsibility of a Content Lead is to consistently check in with the people doing the work. The people using the content system built with and for them.

If the team is working at scale, they will experience friction the moment it enters a previously seamless process. However, for various reasons they may not voice this and so it falls to the Content Lead to tease these micro-moments out in robust conversation backed up with action.

Some examples of work I can help you create and deliver are (but not limited to):


  • email newsletter production

  • sales emails funnel setup and production

  • podcast production and publishing

  • blog post category architecture, site linking and

  • social media content across multiple channels

  • in-person events management

  • student/customer interviews and resulting case studies

  • reviews and testimonials

  • corporate training - course materials: video, audio, text and downloadable workbooks

  • course presenter relationships

  • online course materials: video, audio, text and downloadable workbooks

  • internal policy, process and procedure documents

  • customer support and general community interactions

  • new employee handbook.