Content lead
Project managing the creation, production and publication of content, at scale, is complex. There are a lot of moving parts. There are also layers of creative input that go into producing great work.
As a Content Lead, it's a game of who has the most attention to detail, whilst being flexible to creatives who thrive in gently held structure.
Some of the projects I have been engaged to manage range in the millions of downloads for podcasts, and tens of thousands of students accessing complex array of online education materials in different formats simultaneously and hundreds of internal documentation and SOP resources.
How do you set a team up to do their best work? My Content Lead approach is simple: Small—but mighty.
Small teams (with brilliant systems) can achieve impressive volume. Once the systems are in place, it takes a watchful eye to the nuances of friction creeping back in—think of friction in systems like rust on a super yacht—let it go a week and it will take month to wrangle back under control.
The day-to-day responsibility of a Content Lead is to consistently check in with the people doing the work. The people using the content system built with and for them.
If the team is working at scale, they will experience friction the moment it enters a previously seamless process. However, for various reasons they may not voice this and so it falls to the Content Lead to tease these micro-moments out in robust conversation backed up with action.
Some examples of work I can help you create and deliver are (but not limited to):
email newsletter production
sales emails funnel setup and production
podcast production and publishing
blog post category architecture, site linking and
social media content across multiple channels
in-person events management
student/customer interviews and resulting case studies
reviews and testimonials
corporate training - course materials: video, audio, text and downloadable workbooks
course presenter relationships
online course materials: video, audio, text and downloadable workbooks
internal policy, process and procedure documents
customer support and general community interactions
new employee handbook.